The new Paola Lenti Milano space was presented during the 2023 Milan Design Week and showcased some of the great qualities of the Italian brand: its creative, sustainable capacity, and connection with nature and organic elements.

The new location features the brand's great works, with the intention of maintaining a constant dialogue with the Milanese audience. However, the Paola Lenti Milano space also conveys a vision beyond retail, by incorporating art, hospitality and natural landscapes.

Paola Lenti Milano: a garden amidst the industrial world

The environment is located on an old industrial property, surrounded by gardens in an area undergoing significant revitalization. It is a place with the ability to tell a story, going beyond what is expected of a typical concept store.

This happens due to the contrast of the setting: the walls with neutral and industrial tones meet the beautiful Paola Lenti articles, inspired by colors and textures of nature. Despite this, we do not see disorder, but rather harmony.

In the end, it is a space integrated into Milan's urban fabric and surrounded by vegetation at the same time. In fact, it was purposely designed for the appreciation of the beauty of a plant, flower and tree, for example. Something that Paola Lenti herself has always been inspired by to conceive her products.

It's worth noting: the project was conceived with the lowest possible environmental impact, in line with the ideals of the Italian brand, which prides itself on practicing its activities in a sustainable way.

Discover the new Paola Lenti Milano space

Paola Lenti Milano is operating as a reference point during Milan Design Week, which also features the Salone Del Mobile. Paola Lenti herself sees the new setting as "a lively place, where people can feel good [...] and a positive oasis for Milan as well."