A new Flagship Store has debuted in São Paulo’s premier design district, exclusively dedicated to Poltrona Frau. Through Casual Móveis Grupo, the brand now has a new space on Alameda Gabriel Monteiro da Silva, embodying the essence and aesthetic of Italian design.

During the event, guests had the opportunity to experience key pieces from the brand’s extensive catalog, ranging from classics like the 1919 and Sanluca armchairs to more recent collections, such as the DUO line—a collaboration with Ceccotti Collezioni, which also has a dedicated space in the new showroom.

Beyond the sensory and visual experience, the event featured the distinguished presence of designer Roberto Lazzeroni. Alongside the brand’s Vice President of Sales, Francesco Secchiaroli, Lazzeroni shared insights into his career and the aesthetic principles he applies to both Poltrona Frau and Ceccotti.

Founded in 1912, Poltrona Frau is known for crafting highly sophisticated furniture that upholds the elegance of classic Italian style. At the same time, the brand seamlessly integrates new technologies with over a century of expertise, resulting in sustainable creations.

Over the years, the atelier has built an enviable reputation. In addition to designing furniture for private living spaces, it also provides custom interior solutions for luxury travel—including partnerships with Japan Airlines, Air France, and Star Alliance—as well as upholstery projects for renowned automotive brands such as Ferrari, Maserati, and Rolls-Royce.

Now, design enthusiasts in Brazil can fully appreciate Poltrona Frau’s craftsmanship in a dedicated space on Alameda Gabriel Monteiro da Silva, São Paulo.

Discover more highlights in decoration and design on Casual’s website and social media channels.